Bitcoin's Top of Funnel Becoming Less Noisy, Suggests Swan Bitcoin CEO

Swan Bitcoin CEO Cory Klippsten predicts that spot Bitcoin exchange-traded funds (ETFs) will bring a shift in the noisy and flashy entry points to the crypto space. During an interview with Bloomberg, Klippsten noted that Bitcoin ETFs provide an alternative entry into the market, replacing the chaotic landscape created by well-funded crypto marketing schemes since 2017. He emphasized that ETFs serve as a great top-of-funnel option for people looking to enter the Bitcoin space, offering a paper form of Bitcoin backed by the actual asset. Klippsten expressed optimism about a clear runway for Bitcoin ETF approval in January, aligning with other analysts’ views.

Key Points:

  • Swan Bitcoin CEO Cory Klippsten sees Bitcoin ETFs as a shift from noisy and flashy crypto marketing entry points.
  • Bitcoin ETFs offer an alternative top-of-funnel option for people entering the Bitcoin space, backed by the actual asset.
  • Klippsten expresses optimism about a clear runway for Bitcoin ETF approval in January, aligning with other analysts’ views.
  • Standard Chartered recently forecasted that Bitcoin ETFs could drive Bitcoin’s price up by 165% in 2024.

By Habib Rahman

My professional background is in public relations and I am the founder of Cryptochating. My journey into blockchain technology started four years ago, and I haven't looked back since then. The future of decentralized technology is incredibly fascinating to me, and I am passionate about communicating how it will change the world.

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